Helping First Gas convert new homes through innovative data and media partnerships.
Best Campaign on a Budget, IAB Digital Advertising Awards 2020
First Gas needed to connect more homes to natural gas. We developed a first-of-its kind data and media solution that found high value homes at the most receptive moments.
Our solution combined analytics with a matching algorithm in partnership with Homes.co.nz to identify homes most likely to connect to natural gas. We then combined open home data with spend, behavioural and mobile data to reach the owners of those homes when they were most receptive to connecting.
This market-leading approach to data and programmatic media enabled First Gas to reach the most valuable homes at the most valuable moments.