Increasing financial literacy through world-first media partnership.
Gold Awards x 3 – Beacon Awards 2022
Te Ara Ahunga Ora Retirement Commission needed us to help drive more visitation and engagement with their consumer website Sorted.org.nz during Money Week.
Research identified that most people have a money question but are too embarrassed to ask it. So we showed that even the smartest people in the world don’t know everything about money through a world-first collaboration with UK quiz show The Chase. This innovative partnership normalised not knowing everything about money, and was supported by data-driven digital OOH and interactive digital formats that enabled people to get their questions answered. It was the first time in the show’s history that social change messaging had been integrated into The Chase.
This creative media partnership was highly effective, driving outstanding site visitation and engagement during Sorted Money Week.