Launched first in the UK in late 2020, New Zealand will become the fourth region globally to harness the Ad Net Zero framework to help the advertising sector reduce its greenhouse gas emissions (GHGs) and support the transition to a sustainable economy.

Ad Net Zero is a five-point action plan that supports the transition to net zero emissions for a $3.4b industry. It has already garnered the support of major foundation partners ANZ, BNZ, EECA, Go Media, Google, Kiwi Bank, Meridian, One New Zealand, oOh!media, SCG, Sky and TVNZ and aims to:

1. Reduce emissions from advertising business operations

2. Reduce emissions from advertising production

3. Reduce emissions from media planning and buying

4. Reduce advertising emissions through awards and from events

5. Harness advertising’s power to support behaviour change.

Supporters like Together are required to have created a greenhouse gas emission inventory within the first 12 months of becoming a Supporter and a science-based target in line with the Paris Agreement, as well as an emissions reduction plan by year two.

Additionally, Supporters are invited to participate in working groups that will collaborate on efforts to streamline industry efforts such as agreeing on a consistent measurement approach for ad-related emissions.

To learn more head to www.adnetzero.com.