Independent media, data and technology agency Together has been named a Deloitte’s Fast 50 Company for 2023, announced last night at Deloitte’s national Fast 50 event.

Now in its 23^rd year, the Fast 50 index identifies, celebrates and ranks New Zealand’s fastest growing companies. To make the Fast 50 index, companies must have experienced significant revenue growth across a three-year period from 2020 to 2023, from a base of at least $1m of revenue.

The accolade reflects the agency’s sustained growth across the last three years, a period in which Together has also been named Beacons Media Agency of the Year and IAB Digital Agency of the Year twice.

Commenting on the recognition, Together Managing Partner Rufus Chuter reflected: “Being named a Deloitte Fast 50 company is testament to the hard work and commitment that the team have consistently shown over the last three years, and to the support we’re grateful to enjoy from our clients and partners. It’s a privilege to be on this journey together and have the encouragement and inspiration of the Fast 50 recognition behind us.”

For more information on the Deloitte Fast 50 index visit: https://www2.deloitte.com/nz/en/pages/deloitte-private/articles/deloitte-fast-50.html

Together enjoyed another night to remember at the 2023 NZ IAB Digital Advertising Awards. The agency was named Agency of the Year, as well as being awarded Best in Show for their work with COLORSTEEL, alongside 7 Gold and 2 Silver awards.

It represents a remarkable repeat, after Together’s similar double last year at the 2022 IAB NZ Awards where the agency was also named Agency of the Year and won Best in Show.

Together’s Agency of the Year award recognises a year of digital achievement for the agency, with highlights including the launch of a CXM practice, the achievement of Google Cloud Partner status and significant headcount growth.

Best in Show accolade for “Roof ID” recognised the agency’s custom-built AI model to power unique media targeting for COLORSTEEL.

The IAB New Zealand Digital Advertising Awards celebrates innovation and effectiveness across the digital media advertising industry in New Zealand.

“Being named Agency of the Year and winning Best in Show for a second year running is incredible. It’s testament to a huge amount of hard work, craft and consistency from the team during another year of growth. A sincere thank you to all our clients and industry partners that continue to support team Together.” – Kris Hadley, Managing Partner, Together.

In total Together won nine awards across Grand Awards, Channel Excellence, Effectiveness and Data categories:

Agency of the Year: Together.

Best in Show: “Roof ID”, COLORSTEEL.

Gold Awards

Best Use of Technology: “Roof ID”, COLORSTEEL.

Best Use of Data for Campaign Targeting: “Roof ID”, COLORSTEEL.

Best Use of Social: “Sharing the Aroha of Tourism”, Tourism Industry Association.

Best Use of Display: “Farm genie”, Ballance Agri-Nutrients.

Best Campaign on a Budget: “Roof ID”, COLORSTEEL

Best Performance Campaign: “Roof ID”, COLORSTEEL

Silver Awards:

Best Integrated Digital Exclusive Campaign: “Predicting Financial Needs”, Te Ara Ahunga Ora Retirement Commission.

Best Use of Data for Campaign Targeting: “Farm genie”, Ballance Agri-Nutrients.

 

For all the winners visit: https://www.iabawards.co.nz/

BestStart, New Zealand’s leading early-childhood education provider has appointed Together to support their business across Performance Media, Search, Analytics, Data Science, and Marketing Technology.

With 260+ centres nationwide and over 15,000 families supported, BestStart’s vision is to work in partnership with families, whānau and communities to enable children to achieve their learning potential. Together will be responsible for helping BestStart attract and engage families across digital channels, better leverage their data and support BestStart’s in-house digital teams with custom tools, reporting and best practice.

“We were looking for a partner to help accelerate our use of digital and data to further enhance how we support families nationwide. Together’s capabilities, tools and strategic thinking really stood out; they were a great fit and we’re really excited about the long-term potential of the partnership.” – Ruth Reid, Head of Marketing.

“BestStart are a kiwi success story with a mission it was easy to get behind. We’re looking forward to helping them leverage the best in data and technology as they continue to grow and support more families.” – Kris Hadley, Managing Partner.

Curative and Together have teamed up to work on increasing visibility of the Auckland Pride Festival which connects and celebrates Takatāpui and Rainbow communities every February in Tāmaki Makaurau, Auckland.

This year’s festival, centred on the theme ELEVATE, starts on Wednesday, February 1 and runs through until Sunday, February 26 2023.

The festival’s theme and its supporting campaign, which features powerful imagery of creatives from across the rainbow community, has been developed with creative agency Curative. A fierce media schedule helping the festival elevate visibility across the city has also been delivered by the team at Together.

This theme feels right for our community right now says the Festivals Executive Director, Max Tweedie.

“Drawn from a desire to rise above the challenges our communities face, take our Festival to the next level, and lift up the voices of our community – ‘elevate’ perfectly encapsulates our aspirations for the 2023 Auckland Pride Festival.”

“We’re thrilled to have worked with partners who really understand our community. The teams at Curative and Together deeply appreciate all of the beauty and complexity that our community experiences and expresses, and the need for our festival to be a real beacon for us all to keep fighting, to keep celebrating, to keep creating, and to keep making sure our voices are heard and that our community is seen.”

Visually, the theme of elevation has been brought to life through a colourful treatment that references iconography and the divine, reinterpreting religious and cultural motifs to elevate queer sacredness.

Creative Director Logan Bradley says: “Our partnership with the Auckland Pride Festival is one that we take really personally. As a team, many of us are part of the rainbow community, and have seen the event really support us in our own identities. Our goal with the campaign was to help elevate the way that our community is seen, to build on that sense of collective pride, and show the strength and beauty of rainbow whānau.”

Media, data and technology agency Together has also supported the mission of elevating Auckland Pride, securing opportunities to promote the festival and amplify the stories of

Tāmaki Makaurau’s Takatāpui and Rainbow communities in OOH, print, digital and social media environments.

Bridget Bucknell-Whalley, Head of Strategy & Planning at Together says that they have been delighted to work with a number of media partners to support the cause.

“Many of our partners have been so supportive of the campaign, and keen to find ways to add as much voice and value to the festival. To stay true to the vision of the festival we focused on engaging the different communities and identities that Pride represents but also maintaining momentum with some bigger set pieces over the month.

“And, the creative is so stunning – we’re really pleased to be seeing it all across Auckland in support of the many identities, experiences and celebrations that the Auckland Pride Festival brings to the city. We hope that the increased visibility helps build greater participation in the festival, and true pride in the community.”

Together enjoyed a night to remember at the 2022 NZ IAB Digital Advertising Awards, held last night at Auckland Museum.

The agency was named Agency of the Year, as well as being awarded Best in Show for their work with AIA New Zealand, alongside 5 Gold and 5 Silver awards.

It follows Together’s similar double at the 2022 NZ Beacon Awards where the agency was also named Media Agency of the Year and won Best in Show.

The IAB New Zealand Digital Advertising Awards celebrates innovation and effectiveness across the digital media advertising industry in New Zealand.

“We were thrilled to have so much of our digital and data work recognised across such a varied range of categories, in what was a record year for entries. Being named Agency of the Year and winning Best in Show was the icing on the cake and testament to our phenomenal team and clients as well as our focus on engineering growth for our clients. We’re so excited about where our industry is heading and helping clients to be at the forefront of that change.” – Kris Hadley, Managing Partner, Together.

In total Together won twelve awards across Grand Awards, Channel Excellence, Effectiveness and Data categories:

Agency of the Year: Together.

Best in Show: “Owning the intent moment”, AIA New Zealand.

Gold Awards

Best use of Technology: “Owning the intent moment”, AIA New Zealand.

Best multi-channel integration campaign: “Normalising not knowing”, Te Ara Ahunga Ora Retirement Commission.

Best use of Data for Campaign Targeting: “Owning the intent moment”, AIA New Zealand.

Best use of Social: “Flex for 1.5”, SPREP.

Best use of SEM/SEO: “Owning the intent moment”, AIA New Zealand.

 

Silver Awards:

Best use of Mobile: “Summer Sparklers”, Wendy’s New Zealand.

Best use of Display: “Custom Contextual”, Volvo New Zealand.

Best brand campaign: “Normalising not knowing”, Te Ara Ahunga Ora Retirement Commission.

Best performance campaign: “Owning the intent moment”, AIA New Zealand.

Best campaign on a budget: “Summer Sparklers”, Wendy’s New Zealand.

For all the winners visit: https://www.iabawards.co.nz/

The 2022 Beacon Awards – in association with oOh!media –  was held last night at the Aotea Centre. Star of the show was independent media, data and technology agency Together who were crowned Media Agency of the Year and also took home Best in Show, 6 Gold awards and 4 Silvers.

Media Agency of the Year was judged by a panel of independent and senior businesspeople and auditors, and took into account business vision, employee development, financial performance, client acquisition and development, industry contribution and creativity and innovation.

Together’s innovative real-time Search work for AIA New Zealand won 3 Gold awards for Best use of Data, Best use of Technology and Best use of Search, before also being named Best in Show. The international Best in Show judging panel unanimously agreed that this was the standout campaign of the year.

Auckland-based independent media, data and technology agency Together has achieved 2022 Premier Partner status in the Google Partners programme, making it amongst the top 3% of Google Partners in New Zealand.
Together is now part of a select group of Premier Partners in the Google Partners programme. This programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources and support to help their clients succeed and grow online.

“This recognition is another big moment for Together as we pass our third birthday. It reflects the incredible growth we’ve experienced and the dedication our team put in to understanding and maximising the potential of Google’s advertising offerings for our clients. What makes it even more special is the speed of this achievement, which must make us amongst the fastest of any agency to achieve Premier status in New Zealand” – Kris Hadley, Managing Partner Together.

This month, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme.
The Google Partners programme has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced programme requirements and offering new Premier Partner benefits to support growth and success with Google Ads.

‘Congratulations to our Premier Partners for being among the top 3% of Google Partners in New Zealand. These companies stand out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow. We look forward to supporting them as they help their customers succeed online.’ – Davang Shah, Senior Director, Google Ads Marketing.

The recognition continues Together’s impressive growth throughout 2021 across media, data and technology consultancy. Recent highlights include new client appointments by Human Rights Commission and Ministry of Health, winning Best use of Data at the NZ Marketing Awards, and being nominated for Agency of the Year at the upcoming IAB Awards.

Together’s work for Wendy’s has been recognised as the Best use of Data at New Zealand’s leading Marketing Awards – the TVNZ-NZ Marketing Awards.

The “Datanator” platform we developed used location data to enable restaurant-level segmentation and power media bid rules to drive incremental sales for Wendy’s. This use of advanced analytics and programmable media was recognised as the standout example of using data to drive growth by the judges. The Datanator platform had already won Best Use of Data in Asia Pacific at the Drum Awards.

For the full list of winners please visit here.

NZ independent media and strategy agency Together’s data and programmatic work has been recognised as the best in Asia Pacific at the Drum Awards for Digital Advertising APAC 2021.

The agency won the coveted Best Use of Data and Most Effective Programmatic Partnership awards at the live streamed awards on 13th October, beating off the best work in these categories from across Asia Pacific. Together was also highly commended in the Best Use of Mobile category.

The Drum Awards for Digital Advertising APAC recognise the very best uses of digital media, data and marketing technology across Asia Pacific in the last 12 months, representing a “best of the best” of digital media in the region.

Reflecting on the recognition, Managing Partner, Digital Kris Hadley said, “It’s amazing to receive this recognition regionally, especially in the two categories that reflect the future of media. We couldn’t be prouder to be setting the benchmark across the region and have to thank all our clients, partners and publishers involved”.

The full list of winners and the show itself can be viewed here.