Together named Media Agency of the Year & wins Best in Show

The 2022 Beacon Awards – in association with oOh!media –  was held last night at the Aotea Centre. Star of the show was independent media, data and technology agency Together who were crowned Media Agency of the Year and also took home Best in Show, 6 Gold awards and 4 Silvers.

Media Agency of the Year was judged by a panel of independent and senior businesspeople and auditors, and took into account business vision, employee development, financial performance, client acquisition and development, industry contribution and creativity and innovation.

Together’s innovative real-time Search work for AIA New Zealand won 3 Gold awards for Best use of Data, Best use of Technology and Best use of Search, before also being named Best in Show. The international Best in Show judging panel unanimously agreed that this was the standout campaign of the year.

Together named a 2022 Google Premier Partner

Auckland-based independent media, data and technology agency Together has achieved 2022 Premier Partner status in the Google Partners programme, making it amongst the top 3% of Google Partners in New Zealand.
Together is now part of a select group of Premier Partners in the Google Partners programme. This programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources and support to help their clients succeed and grow online.

“This recognition is another big moment for Together as we pass our third birthday. It reflects the incredible growth we’ve experienced and the dedication our team put in to understanding and maximising the potential of Google’s advertising offerings for our clients. What makes it even more special is the speed of this achievement, which must make us amongst the fastest of any agency to achieve Premier status in New Zealand” – Kris Hadley, Managing Partner Together.

This month, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners programme.
The Google Partners programme has undergone significant changes for 2022, including redefining what it means to be a Premier Partner through new, advanced programme requirements and offering new Premier Partner benefits to support growth and success with Google Ads.

‘Congratulations to our Premier Partners for being among the top 3% of Google Partners in New Zealand. These companies stand out based on their commitment to developing product expertise, building new client relationships and helping their current clients to grow. We look forward to supporting them as they help their customers succeed online.’ – Davang Shah, Senior Director, Google Ads Marketing.

The recognition continues Together’s impressive growth throughout 2021 across media, data and technology consultancy. Recent highlights include new client appointments by Human Rights Commission and Ministry of Health, winning Best use of Data at the NZ Marketing Awards, and being nominated for Agency of the Year at the upcoming IAB Awards.

Together wins Best use of Customer Insight / Data at the 2021 NZ Marketing Awards

Together’s work for Wendy’s has been recognised as the Best use of Data at New Zealand’s leading Marketing Awards – the TVNZ-NZ Marketing Awards.

The “Datanator” platform we developed used location data to enable restaurant-level segmentation and power media bid rules to drive incremental sales for Wendy’s. This use of advanced analytics and programmable media was recognised as the standout example of using data to drive growth by the judges. The Datanator platform had already won Best Use of Data in Asia Pacific at the Drum Awards.

For the full list of winners please visit here.

Together wins big at Asia Pacific Awards

NZ independent media and strategy agency Together’s data and programmatic work has been recognised as the best in Asia Pacific at the Drum Awards for Digital Advertising APAC 2021.

The agency won the coveted Best Use of Data and Most Effective Programmatic Partnership awards at the live streamed awards on 13th October, beating off the best work in these categories from across Asia Pacific. Together was also highly commended in the Best Use of Mobile category.

The Drum Awards for Digital Advertising APAC recognise the very best uses of digital media, data and marketing technology across Asia Pacific in the last 12 months, representing a “best of the best” of digital media in the region.

Reflecting on the recognition, Managing Partner, Digital Kris Hadley said, “It’s amazing to receive this recognition regionally, especially in the two categories that reflect the future of media. We couldn’t be prouder to be setting the benchmark across the region and have to thank all our clients, partners and publishers involved”.

The full list of winners and the show itself can be viewed here.

James Pascoe Group appoints Together

Independent media agency Together has been appointed to media planning and buying services by James Pascoe Limited, across their Whitcoulls, Pascoes, Stevens and Stewart Dawsons brands.

Commenting on the appointment, Together Managing Partner Rufus Chuter said, “It’s an honour to be working with such iconic New Zealand brands. We felt a great connection and fit between our teams so we’re really looking forward to our partnership.”

The appointment is effective from 1st July 2021.

Together wins 11 Awards at 2021 Beacons

NZ independent media and strategy agency Together has won 11 Awards at the 2021 Beacon Awards, making the agency the second most awarded media agency on the night.

The Beacons recognise the very best media planning and execution in New Zealand. Together won 1 Gold Award and 10 Silvers for clients Rockgas, Wendy’s and First Gas across multiple categories including Best Use of Data, Best Launch, and Best Collaboration.

“It’s a pretty special result. We’ve been quietly building what we believe to be the most talented modern media team in NZ, so to have our work recognised like this, at the highest level, is really encouraging.” – Rufus Chuter, Managing Partner.

The full list of winners is available here:


Together most shortlisted independent agency at 2021 Beacon Awards

NZ independent media and strategy agency Together has secured 13 finalists at the 2021 Beacon Awards, making the agency the most short-listed independent agency in New Zealand.

The Beacons recognise the very best media planning and execution in New Zealand. For clients including Rockgas, Wendy’s and First Gas, Together has secured finalists in categories including Best Use of Mobile, Best Use of a Small Budget, Best Collaboration and 3 finalists in the Best Use of Data category – the most of any agency in New Zealand.

Managing Partner Kris Hadley commented, “To have so many finalists across so many categories is an awesome achievement in only our second year as an agency. We’re so proud of our team and clients that poured so much craft and creativity into the campaigns, and we can’t wait to celebrate properly on the night.”

The awards are held on May 13th where Gold and Silver awards will be celebrated.

Read more here:


Together appointed by Arvida Group

Arvida Group has named independent media and technology agency Together as their new retained media and marketing technology partner.

One of New Zealand’s largest retirement and aged care providers, Arvida owns and operates 33 Living Well communities nationwide.

The appointment sees Together working across strategy, data, marketing technology and media planning/buying as Arvida eyes further expansion and the launch of new services.

The agency was chosen for its strategic approach, independence and shared ambition to create a real difference in New Zealand.

Kylie Gibson, Head of Brand, Arvida Group says: “We’re delighted to be working with Together who immediately understood and shared our passion for how we need to tell our brand story to drive sustained growth.”

Read more here:

Barfoot & Thompson appoints Together

Barfoot & Thompson Digital Billboard

Together has announced its latest client – Barfoot & Thompson – after being appointed as the new retained media agency for the leading real estate company.

The appointment covers Barfoot & Thompson’s brand and central marketing activity and will see the agency working across across strategy, data, ad technology and media planning / buying.

Barfoot & Thompson say Together was chosen for its strategic approach, independence, and collaborative working model.

“As Auckland’s leading real estate agency, we were looking for a media partner that could help us create competitive advantage through outstanding media thinking. We were really impressed by Together’s team, digital and data capabilities and their collaborative approach to bringing media and creative thinking together”, commented Caroline Dobby, Advertising Manager, Barfoot & Thompson.

Rufus Chuter, Managing Partner at Together said, “We’re delighted to be partnering with Barfoot & Thompson to help continue their incredible success story. Real estate is a dynamic, competitive category that’s ready for fresh thinking, so we’re excited to be joining the team.”

The appointment arrives as the agency passes its second birthday and celebrates recent highlights including being the most awarded independent media agency at the 2020 IAB Digital Advertising Awards and the recruitment of data heavyweight Torsten Stolt to lead the agency’s data practice.

Read more here:

IAB Digital Awards success

IAB New Zealand

Together is the most shortlisted independent media agency at the 2020 NZ IAB Digital Awards. The Awards recognise the best in New Zealand digital marketing strategy and execution.

Together was shortlisted three times in the “Campaign Effectiveness” category across the following categories:

  • Best brand campaign: AIA Taking Small Steps
  • Best campaign on a budget: First Gas Finding the Perfect Match
  • Best use of multi-channel integration: AIA Taking Small Steps

Read more here: