Barfoot & Thompson appoints Together

Together has announced its latest client – Barfoot & Thompson – after being appointed as the new retained media agency for the leading real estate company.

The appointment covers Barfoot & Thompson’s brand and central marketing activity and will see the agency working across across strategy, data, ad technology and media planning / buying.

Barfoot & Thompson say Together was chosen for its strategic approach, independence, and collaborative working model.

“As Auckland’s leading real estate agency, we were looking for a media partner that could help us create competitive advantage through outstanding media thinking. We were really impressed by Together’s team, digital and data capabilities and their collaborative approach to bringing media and creative thinking together”, commented Caroline Dobby, Advertising Manager, Barfoot & Thompson.

Rufus Chuter, Managing Partner at Together said, “We’re delighted to be partnering with Barfoot & Thompson to help continue their incredible success story. Real estate is a dynamic, competitive category that’s ready for fresh thinking, so we’re excited to be joining the team.”

The appointment arrives as the agency passes its second birthday and celebrates recent highlights including being the most awarded independent media agency at the 2020 IAB Digital Advertising Awards and the recruitment of data heavyweight Torsten Stolt to lead the agency’s data practice.

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IAB Digital Awards success

Together is the most shortlisted independent media agency at the 2020 NZ IAB Digital Awards. The Awards recognise the best in New Zealand digital marketing strategy and execution.

Together was shortlisted three times in the “Campaign Effectiveness” category across the following categories:

  • Best brand campaign: AIA Taking Small Steps
  • Best campaign on a budget: First Gas Finding the Perfect Match
  • Best use of multi-channel integration: AIA Taking Small Steps

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Forsyth Barr appoint Together

Independent media agency, Together, has been named as Forsyth Barr’s new retained media agency.

The appointment covers Forsyth Barr’s master brand as well as KiwiSaver provider Summer and will see the agency support across strategy, data, marketing technology and media planning / buying.

Forsyth Barr say Together was chosen for its progressive approach to media and their digital excellence.

“We began speaking with the Together team to understand more about how we could use data and technology to drive business growth. What impressed us was their focus on understanding our business and strategy as well as their understanding of technology and platforms. So it wasn’t really a discussion about tech. It was a discussion about how we create the most useful experiences to drive growth together.” commented Philip O’Neill, Forsyth Barr Head of Marketing.

Rufus Chuter, Managing Partner at Together said, “We’re delighted to be partnering with the team at Forsyth Barr. They’re a business with strong New Zealand heritage in a category that’s changing fast so we can’t wait to get going.”

The appointment continues Together’s impressive growth trajectory in 2020, with a slew of new client wins this year including, Best Bubble, Plumbing World, Gerard Roofs and The University of Waikato. The agency has also boosted its Australian client base with the addition of WAW Bank.

With Together celebrating two years in operation this September, this growth adds to a client list that already included New Zealand’s largest health and life insurer AIA, Radio New Zealand, Wendy’s and Jaguar Land Rover.

“Like every agency COVID-19 checked our momentum, but we’ve emerged stronger with a range of initiatives under our belt that we’re really proud of. From making a TV show for Sorted in lockdown, to helping clients like Rockgas and Jaguar Land Rover achieve record sales results. We’re really proud of our continued growth this year and feel privileged to be working with such supportive clients,” concluded Kris Hadley, Managing Partner, Together.

The Forsyth Barr and Together partnership is effective immediately.

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