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case study
Launching new to market fintech Taxi
![Taxi_Hero Taxi](https://wearetogether.co.nz/wp-content/uploads/2024/06/Taxi_Hero.jpg)
Summary Description and Key Results
An innovative launch strategy helped build trust for the brand, kiwi business owners and changed the way they think about lending. Creative production support, alongside Blacksands, was also provided via Dynamic to ensure messaging was tailored for the strategy. Alongside, we supported the Taxi business with consultancy services to create a data-led marketing approach and unlock further growth through technology.
Summary Results/ outcomes
Launch strategy and approach for entirely new category / first to market business
Market innovation in targeting for hard to find / niche audience
Cost of acquisition improvements of 65%
The Challenge
Taxi utilises innovative technology to unlock funding powered by provisional tax payments. With Taxi Kiwi businesses can access funds at about half the cost of a big bank overdraft. As a completely new proposition to market we identified how to target a very specific audience of business owners / decision makers. Learning and experimentation would be key to results today and grow in the brand for tomorrow.
The founders were searching for a partner to support with paid media but we ended up supporting the Taxi business across creative, media, analytics, and marketing technology.
![Taxi2 Taxi](https://wearetogether.co.nz/wp-content/uploads/2024/06/Taxi2.jpg)
![Taxi3 Taxi](https://wearetogether.co.nz/wp-content/uploads/2024/06/Taxi3.jpg)
The Solution
An innovative launch strategy helped build trust for the brand but also intercepted Kiwi business owners at the right moment to change the way they think about lending. Creative production support, alongside Blacksands, was also provided via Dynamic to ensure messaging was tailored for the strategy.
Alongside, we supported the Taxi business with consultancy services to create a data-led marketing approach and unlock further growth through technology.
A highly agile agency team was implemented to ensure continuous insight and learning was funnelled through the Taxi business.
![Taxi3 Taxi](https://wearetogether.co.nz/wp-content/uploads/2024/06/Taxi3.jpg)
The Result
A 360 launch campaign with learning and experimentation as its core.
Ongoing consultancy support with the Taxi team to help grow their business.
![Taxi4 Taxi](https://wearetogether.co.nz/wp-content/uploads/2024/06/Taxi4.jpg)
“Together have been a true partner for our Taxi launch. The talent and insight of the team, combined with proactive strategic thinking throughout has enabled us to reach new audiences, build brand equity and welcome customers to Taxi.”
Alice Watson-Harding, CMO, Tax Traders