Launching new to market fintech Taxi

Summary Description and Key Results

An innovative launch strategy helped build trust for the brand, kiwi business owners and changed the way they think about lending. Creative production support, alongside Blacksands, was also provided via Dynamic to ensure messaging was tailored for the strategy. Alongside, we supported the Taxi business with consultancy services to create a data-led marketing approach and unlock further growth through technology.

Summary Results/ outcomes

Launch strategy and approach for entirely new category / first to market business

Market innovation in targeting for hard to find / niche audience

Cost of acquisition improvements of 65%

The Challenge

Taxi utilises innovative technology to unlock funding powered by provisional tax payments. With Taxi Kiwi businesses can access funds at about half the cost of a big bank overdraft. As a completely new proposition to market we identified how to target a very specific audience of business owners / decision makers. Learning and experimentation would be key to results today and grow in the brand for tomorrow.

The founders were searching for a partner to support with paid media but we ended up supporting the Taxi business across creative, media, analytics, and marketing technology.

The Solution

An innovative launch strategy helped build trust for the brand but also intercepted Kiwi business owners at the right moment to change the way they think about lending. Creative production support, alongside Blacksands, was also provided via Dynamic to ensure messaging was tailored for the strategy.

Alongside, we supported the Taxi business with consultancy services to create a data-led marketing approach and unlock further growth through technology.

A highly agile agency team was implemented to ensure continuous insight and learning was funnelled through the Taxi business.