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case study
Providing Motorcorp Distributors with a unified 360° view of their customers
Summary Description and Key Results
Motorcorp Distributors Limited (Motorcorp) are the exclusive importer of Jaguar and Land Rover vehicles in Aotearoa/New Zealand. Working in partnership with Salesforce, Together implemented a local customer data platform (CDP) solution for Motorcorp, built on Salesforce’s Data Cloud platform, that unifies customer and vehicle data from multiple global and local systems and makes it actionable for customer insights and marketing activation.
Summary Results/ outcomes
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Single View of Motorcorp’s customer portfolio
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Marketing use cases prioritised and delivered in the initial implementation project
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Disparate data sources ingested, transformed and mapped
The Challenge
Motorcorp’s strategy involves putting the customer at the centre of their business, however the lack of a unified customer view, and the insights and understanding this provides were proving a major challenge. The data they needed was spread across multiple global and local systems and not readily accessible. They issued a competitive RFP for a Customer Data Platform (CDP) solution that would achieve their goal of unifying their customer data, and also work as seamlessly as possible with their existing martech stack.
The Solution
Together partnered with Salesforce to win the RFP and deliver a solution centred on Data Cloud, Salesforce’s market leading data platform. As lead implementation partner, Together were responsible for everything from solution design to end user training. We worked closely with Motorcorp to determine the priority marketing use cases and ensure alignment to create focus for the implementation scope. We also collaborated with Salesforce Professional Services to ensure the design of a robust solution architecture and quality assurance framework.
To deliver successfully the project team had to solve for non-trivial challenges associated with integrating global and local platforms, allowing us to ingest, map and transform data from seven distinct source systems to provide Motorcorp with a unified and easily accessible view of their Customer and associated Vehicle data.
The Result
Motorcorp have a local Data Cloud solution that puts insight about their customers at their finger tips. The solution provides the means to segment their customer base, generate insight and reporting, run ad hoc queries to answer business questions, and activate audiences across paid and owned channels. Their improved understanding of the customer is also being used to support strategic decision making. As a result Motorcorp have established a backlog of new Data Cloud use cases that will enable them to extract even more value from their investment in customer centricity.
“The partnership with Together on the Salesforce Data Cloud implementation was truly outstanding. Right from the start, they navigated our complex data and organisational ecosystem with a pragmatic and can-do attitude, showing genuine dedication to partnering with us throughout the journey.
Their commitment enabled us to fully operationalise Data Cloud and explore new use cases to leverage its capabilities further. This successful deployment has streamlined our data management and opened the door to future innovations. With Data Cloud, we now have a unified and real-time view of our customer data, which enhances our decision-making processes and drives more personalised customer experiences. Together’s expertise and support have been invaluable in realising these benefits, and their role in this transformative journey cannot be overstated.”
Jairo Ramos, Customer Experience & House of Brands Manager, Motorcorp Distributors Ltd
