Home › Resources › Case Studies ›
case study
Helping Brightr extract maximum value from their Martech investment .
Project Description
Brightr utilise Salesforce CRM and Marketing Cloud (MC) Account Engagement to manage their Sales and Marketing activity. They engaged Together to provide ongoing consulting and support to ensure they extract maximum marketing value from their technology investment.
KEY Outcomes
Lead management process improvement
Cohesive customer data strategy
Cross-channel customer journey orchestration
The Challenge
Brightr , like all businesses, is continually looking to ensure they extract maximum capability and value from their systems. This requires making calls about what capabilities to build internally and where to partner in order to get cost effective access to required expertise. While they have CRM development capability in house, Brightr made the decision to outsource elements of their martech support to Together in order to maximise returns and leverage our expertise.
The Solution
Together’s Salesforce Practice provide ongoing consultancy and operational support services including:
- Consulting on customer data strategy and lead management process
- Best practice guidance for marketing use cases and compliance
- Campaign deployment services
- Ongoing platform administration and maintenance
The Result
Outsourcing elements of their Salesforce support and obtaining it on an as required basis allows Brightr to access a higher level of technical and strategic capability than they might hold inhouse and implement business strategies faster. They get expert support and benefit from Together’s ability to draw on knowledge from across multiple industries.
“We run marketing very lean at Brightr. I consider Together as an extension of my own team. They understand our business and are proactive in making recommendations for improvement, and increasing the value we generate from our investment in Salesforce technology.”
Head of Digital Marketing, Brightr
