Together’s work for Wendy’s has been recognised as the Best use of Data at New Zealand’s leading Marketing Awards – the TVNZ-NZ Marketing Awards.
The “Datanator” platform we developed used location data to enable restaurant-level segmentation and power media bid rules to drive incremental sales for Wendy’s. This use of advanced analytics and programmable media was recognised as the standout example of using data to drive growth by the judges. The Datanator platform had already won Best Use of Data in Asia Pacific at the Drum Awards.
For the full list of winners please visit here.