Think Chasers know it all? TVNZ and Sorted are putting a Chaser to the test in an innovative new collaboration created by independent media agency, Together.
Featuring infamous Chaser and fan of New Zealand, Paul “The Sinnerman” Sinha, the commercial campaign aims to demonstrate that even the smartest people in the room don’t have all the answers when it comes to money.
The content debuted on Monday 9 August and runs during Sorted Money Week, coinciding with The Chase’s return to TVNZ 1 after a short hiatus for the Olympic Games Tokyo 2020. Rolling out across the week, “The Sinnerman” will be posed a variety of NZ money questions to demonstrate that even the smartest people don’t know everything when it comes to money – the first time a financial brand has made its way into The Chase studio ever!
The clever integration aims to remove the stigma people feel with having gaps in their money knowledge and encourage viewers to access independent and trusted information at sorted.org.nz to help answer their money questions.
Lyndsey Francis, Director Marketing at Te Ara Ahunga Ora Retirement Commission who runs Sorted, says ‘We are always looking for new ways to help New Zealanders think and talk about money as a step to living and feeling financially well. This was an ambitious idea that we’re delighted to see on-air during Sorted Money Week and we look forward to seeing how New Zealanders respond!’
TVNZ’s Director of Commercial Jodi O’Donnell says “The Chase is one of our biggest shows and so it’s fantastic to deliver such a smart extension of the programme to our viewers. We know fans have missed their Chase fix during Tokyo 2020, so it’s exciting to have the show back with this valuable extra tied in.”
Rufus Chuter, Managing Partner at Together says “We’re stoked with how this partnership has come together. We know that most people have a money question they’re too embarrassed to ask, so we’re hoping this partnership will help them realise even the smartest people don’t know everything.”