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Together launches small steps campaign for AIA

NZ independent media and strategy agency Together and Melbourne creative agency Bullfrog have launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality.

AIA New Zealand chief strategy officer Angela Busby said: “Busting the myth of overnight success, the Small Steps Matter campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.

“In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

The campaign launched via an integrated media strategy across TV, Video, Social and Digital by Together Auckland.

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