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Turning your data into actionable intelligence.

Cutting edge marketing science powered by data and AI.

Our team of Data Scientists and Analysts work with the world-leading tools, models and capabilities provided by Google Cloud’s Big Query and Vertex AI platforms.

We’re specialists in the application of data science to both marketing use cases and wider business challenges.

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Media intelligence

Using data to improve media investment ROI

Custom targeting models: using AI and machine learning to identify high value audiences, find new moments and data driven signals that can inform targeting.
Decisioning: developing and delivering the models and MLOps required to support automated targeting and bid management.
Programme analysis, dashboards and reporting: Supporting decision making and optimisation of always-on media programmes.

Customer intelligence

Using data to unlock incremental customer value

Customer portfolio analysis: Delivering insights into the behaviour and value dynamics of your customer portfolio using Customer Lifetime Value modelling and cohort analysis.
Predictive modelling: Propensity models for stimulation and churn prevention.
Decisioning: establishing the prescriptive models and MLOps required to support automated 1:1 communications.
Programme analysis, dashboards and reporting: Supporting decision making and optimisation of customer programmes.

Marketing spend optimisation

Using data to improve Marketing budget allocation

Media mix modelling: Advanced modelling to measure the true contribution of specific channels and advertising activity to specific business outcomes.
Scenario planning: Undertaking what-if analyses to determine the optimal allocation of marketing budget against specific channels and activities.

Bespoke solutions