We helped natural gas company Firstgas identify and convert the highest propensity homes for a gas connection through a series of market-leading data and media partnerships.

This included the development of custom algorithms, as well as a unique piece of data work to translate physical real-world addresses into privacy-compliant audiences for digital targeting.

Using latitude and longitude information enriched with geo-location, spend and open home data, our team were able to identify the right moments to reach high propensity homes, enabling highly relevant prompts to highest value audiences.