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CASE STUDY: CREATING POSITIVE BEHAVIOUR CHANGE FOR AIA

We designed world-first media initiatives to help health and life insurer AIA demonstrate their commitment to “Healthier, Longer, Better Lives”.

Most people want to live a little healthier, but change is hard. To make it easier, we turned media space into innovative opportunities for a new healthy behaviour. “Healthy ad breaks” ran on TV with tips integrated into programming and ad breaks; data-powered ambient prompted people to take the stairs to work, or keep going at the gym; and a world-first partnership with Spotify inspired people through their listening behaviour and contexts.

These innovative and creative media partnerships helped AIA stand-out and demonstrate their brand purpose. They helped the brand comfortably exceed brand awareness, preference and lead generation goals at launch.

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Brand goals
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Increased in online
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