AIA

CASE STUDY: CREATING POSITIVE BEHAVIOUR CHANGE FOR AIA

We designed world-first media initiatives to help health and life insurer AIA demonstrate their commitment to “Healthier, Longer, Better Lives”.

Most people want to live a little healthier, but change is hard. To make it easier, we turned media space into innovative opportunities for a new healthy behaviour. “Healthy ad breaks” ran on TV with tips integrated into programming and ad breaks; data-powered ambient prompted people to take the stairs to work, or keep going at the gym; and a world-first partnership with Spotify inspired people through their listening behaviour and contexts.

These innovative and creative media partnerships helped AIA stand-out and demonstrate their brand purpose. They helped the brand comfortably exceed brand awareness, preference and lead generation goals at launch.

0 %

Brand goals
exceeded by

0 %

Increased in online
applications

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First Gas

CASE STUDY: HIGHER SALES CONVERSION RATE FOR FIRSTGAS

We helped Firstgas identify and convert homes for a gas connection through market-leading data and media partnerships.

We helped natural gas company Firstgas identify and convert the highest propensity homes for a gas connection through a series of market-leading data and media partnerships.

This included the development of custom algorithms, as well as a unique piece of data work to translate physical real-world addresses into privacy-compliant audiences for digital targeting.

Using latitude and longitude information enriched with geo-location, spend and open home data, our team were able to identify the right moments to reach high propensity homes, enabling highly relevant prompts to highest value audiences.

0 %

Reduction in
connection cost

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Return on
investment

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