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Forsyth Barr appoint Together

Independent media agency, Together, has been named as Forsyth Barr’s new retained media agency.

The appointment covers Forsyth Barr’s master brand as well as KiwiSaver provider Summer and will see the agency support across strategy, data, marketing technology and media planning / buying.

Forsyth Barr say Together was chosen for its progressive approach to media and their digital excellence.

“We began speaking with the Together team to understand more about how we could use data and technology to drive business growth. What impressed us was their focus on understanding our business and strategy as well as their understanding of technology and platforms. So it wasn’t really a discussion about tech. It was a discussion about how we create the most useful experiences to drive growth together.” commented Philip O’Neill, Forsyth Barr Head of Marketing.

Rufus Chuter, Managing Partner at Together said, “We’re delighted to be partnering with the team at Forsyth Barr. They’re a business with strong New Zealand heritage in a category that’s changing fast so we can’t wait to get going.”

The appointment continues Together’s impressive growth trajectory in 2020, with a slew of new client wins this year including, Best Bubble, Plumbing World, Gerard Roofs and The University of Waikato. The agency has also boosted its Australian client base with the addition of WAW Bank.

With Together celebrating two years in operation this September, this growth adds to a client list that already included New Zealand’s largest health and life insurer AIA, Radio New Zealand, Wendy’s and Jaguar Land Rover.

“Like every agency COVID-19 checked our momentum, but we’ve emerged stronger with a range of initiatives under our belt that we’re really proud of. From making a TV show for Sorted in lockdown, to helping clients like Rockgas and Jaguar Land Rover achieve record sales results. We’re really proud of our continued growth this year and feel privileged to be working with such supportive clients,” concluded Kris Hadley, Managing Partner, Together.

The Forsyth Barr and Together partnership is effective immediately.

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