Together launches innovative Art of Performance campaign for Jaguar

Jaguar NZ

Together have launched an innovative experiential and advertising campaign from Jaguar designed to make a splash. The campaign documents a live artistic collaboration between racing driver Greg Murphy and artist Otis Frizzell.

Frizzell sketched out a 120m x 60m metre abstract art piece and invited Bathurst winner Greg Murphy to race along his sketches in a Jaguar I-PACE, with the experiment captured by long exposure photography to produce a stunning piece of art, which will be gifted to new Jaguar owners.

The thrilling stunt was captured by a production crew led by photographer and director Jeff Wood. In addition to the hero 60” TVC spot, there are also two cut-downs and a behind-the-scenes edit that documents the sheer scale of the challenge faced by Otis and Greg.

The risky experiment, which took place in a carpark at Mount Smart Stadium last month, was the result of months of planning and genuine collaboration between Together, creative agency Chemistry and Jaguar.

Says Luke Meurant, national marketing manager, Jaguar Land Rover New Zealand: “We’ve often said Jaguar is a car that blends art and performance, featuring both cutting-edge design and superior handling. This new idea allows us to dramatise that in the most attention-grabbing way; mixing the artistic vision of Otis Frizzell with the performance of the legendary Greg Murphy.”

The campaign will run from July until September with creative running across television, video-on-demand, social media, native and display. Jaguar has released 400 copies of the limited edition print which will be gifted to new or returning Jaguar owners as part of a customer relationship management strategy.

Says Meurant: “Jaguar has had a remarkable year. However, we can’t take our foot off the pedal – the Jaguar I-PACE has won both World Car of the Year and New Zealand Car of the Year, and this is a great way to celebrate the success of our product.”

Watch the film here

 

Together launches small steps campaign for AIA

Olympic Gold Medalist Dame Valerie Adams

NZ independent media and strategy agency Together and Melbourne creative agency Bullfrog have launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality.

AIA New Zealand chief strategy officer Angela Busby said: “Busting the myth of overnight success, the Small Steps Matter campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.

“In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

The campaign launched via an integrated media strategy across TV, Video, Social and Digital by Together Auckland.

Read more here: https://www.mad-daily.com/aunz-in-concert/ 

 

Sharing the Love with AIA

M&AD: A collaboration of local and international agencies has brought AIA’s Share the Love to life, with NZ media agency Together, Australian creative agency Bullfrog and NZ shop Pead PR.

Share the Love is a first-of-its-kind initiative in New Zealand where new AIA policy holders are given six months of free life insurance valued at $50,000 to gift to a loved one for free.

The creative idea behind the campaign taps into a truth about New Zealanders being the most oversharing nation in the world.

“We don’t mean the TMI kind, but the other kind of oversharing: The one that comes from the heart. But, as our survey results confirmed, the one area where Kiwis keep quiet is when it comes to discussing life insurance and financial planning, so Share the Love aims to shift the conversations around these taboo topics and encourage people to plan for the future.

The campaign kicked off with Pead working with the Sunday Star-Times and developing independent consumer research looking into how Covid-19 has impacted our finances and how prepared Kiwis are for the financial challenges of the future.

It resulted in a front page story in featuring key outtakes from the research, an interview with AIA ceo Nick Stanhope and details on Share the Love.

From here, the wider marketing plan rolled out across digital, social media and a partnership with TV3’s The Project developed by Together.

Read more here: https://www.mad-daily.com/aunz-shops-link-for-aia/

Together revives Kiwi icon

In partnership with Big Communications, Together has launched a new brand campaign to revitalize Gerard roofing

Gerard roofing is found across 157 countries and has been quietly succeeding in the background since 1957. Now the brand is going under a revival lead by Big Communications in partnership with Together to bring it to the minds of the modern consumer.

Gerard’s Sales and marketing manager Dean Vincent says: “As a brand we had lost our way over the last few years. I wanted to work with an agency who would get inside our business and be able to deliver a wide range of work.”

Read article here: https://stoppress.co.nz/news/big-communications-shows-kiwi-strength/