Together launches small steps campaign for AIA

Olympic Gold Medalist Dame Valerie Adams

NZ independent media and strategy agency Together and Melbourne creative agency Bullfrog have launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality.

AIA New Zealand chief strategy officer Angela Busby said: “Busting the myth of overnight success, the Small Steps Matter campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.

“In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

The campaign launched via an integrated media strategy across TV, Video, Social and Digital by Together Auckland.

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Sharing the Love with AIA

M&AD: A collaboration of local and international agencies has brought AIA’s Share the Love to life, with NZ media agency Together, Australian creative agency Bullfrog and NZ shop Pead PR.

Share the Love is a first-of-its-kind initiative in New Zealand where new AIA policy holders are given six months of free life insurance valued at $50,000 to gift to a loved one for free.

The creative idea behind the campaign taps into a truth about New Zealanders being the most oversharing nation in the world.

“We don’t mean the TMI kind, but the other kind of oversharing: The one that comes from the heart. But, as our survey results confirmed, the one area where Kiwis keep quiet is when it comes to discussing life insurance and financial planning, so Share the Love aims to shift the conversations around these taboo topics and encourage people to plan for the future.

The campaign kicked off with Pead working with the Sunday Star-Times and developing independent consumer research looking into how Covid-19 has impacted our finances and how prepared Kiwis are for the financial challenges of the future.

It resulted in a front page story in featuring key outtakes from the research, an interview with AIA ceo Nick Stanhope and details on Share the Love.

From here, the wider marketing plan rolled out across digital, social media and a partnership with TV3’s The Project developed by Together.

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Together revives Kiwi icon

In partnership with Big Communications, Together has launched a new brand campaign to revitalize Gerard roofing

Gerard roofing is found across 157 countries and has been quietly succeeding in the background since 1957. Now the brand is going under a revival lead by Big Communications in partnership with Together to bring it to the minds of the modern consumer.

Gerard’s Sales and marketing manager Dean Vincent says: “As a brand we had lost our way over the last few years. I wanted to work with an agency who would get inside our business and be able to deliver a wide range of work.”

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