Together launches region’s first Samsung TV branded content destination for Range Rover Sport

Jaguar Land Rover New Zealand has teamed up with Together and Samsung Ads to launch an exclusive spot on free streaming service Samsung TV Plus NZ, showcasing a new short documentary called ‘The Spillway Challenge’.

The luxury vehicle manufacturer is the first brand to promote its cinematic video content on Samsung TVs through Samsung Ads’ new branded content solutions that are seamlessly integrated into the Samsung TV experience.

The Spillway Challenge’ is over six minutes of dramatic, high-energy entertainment that follows official James Bond stunt driver, Jessica Hawkins, as she attempts to climb the biggest dam in the world, the Karahnjukar Dam in Iceland, in the new Range Rover Sport.

The partnership provides Jaguar Land Rover NZ with a premium and high-impact platform to distribute its adrenaline-fuelled content on TV, and reach audiences as soon as they turn on their Samsung TV. Samsung Ads’ insights, powered by Experian data, ensure that the content reaches premium auto intenders to not only increase the addressability of the Range Rover Sport campaign, but also ensure maximum efficiency.

Jairo Ramos, Customer Experience & House of Brands Manager, Jaguar Land Rover New Zealand, says: “By partnering with Samsung Ads we were able to build a first of its kind solution around our customer first strategy, that puts our content front and centre with our audiences interests at the heart, providing them the best viewing experience to watch Jessica Hawkins fearlessly take on some of the world’s most unforgiving terrain in the new Range Rover Sport.”

Alex Spurzem, Managing Director, Samsung Ads ANZ & SEA, says: “Smart TV native solutions have become a game-changing format for brands and advertisers. They completely remove the barriers for audiences to discover engaging content, making them one of the most powerful advertising solutions on TV for innovative players like Together and Jaguar Land Rover.”

Jaimie Crawford, Client Director, Together New Zealand, says: “Finding premium distribution avenues that can both host and promote long-form content to the right audiences via TV has long been a challenge. The advanced targeting capabilities of Connected TVs open up a new world of possibilities when it comes to improving the advertising experience and attracting the attention of high-value consumers.”

Together launches Land Rover mental health drive

Land Rover has unveiled a new charitable partnership with the Sir John Kirwan Foundation, announcing a nationwide activation developed by Together and Special PR, to raise funds and awareness for mental health.

All Blacks legend Sir John Kirwan will embark in a 2,100 km landmark drive across Aotearoa with eight public events, and an ambitious pledge to raise enough money to roll his Mitey initiative into 40 new schools.

Mitey is a fresh approach to teaching mental health as part of the New Zealand curriculum, enabling children to learn about it at school, every day, just like literacy and maths.

The partnership has been devised and executed by Special PR, with the agency responsible for overarching development, media relations, event activation and content creation.

Media agency Together has supported the campaign through an integrated partnership with TVNZ’s Seven Sharp, as well as microsite development, media partnership leverage and social and digital amplification.

Says Luke Meurant, national marketing manager, Land Rover: “We’re pleased to unveil a campaign with real purpose, one where we are using our resources and reach to be a force for good. Sir John has long been a friend of the brand, and now we’re proud to deepen that relationship with a campaign that’s designed to improve the future environment for all New Zealanders.”

Says Kelly Grindle, head of PR and influence at Special PR: “It’s not every day you have a client who wants you to concentrate on fundraising as opposed to brand exposure – but every decision Land Rover have taken in the development of this campaign has been focused on doing what’s right for the Sir John Kirwan Foundation. We have an ambitious fundraising target, and I hope all New Zealanders will get behind this campaign, because together we can make a real difference.”

The campaign was launched last night with an exclusive slot on TVNZ’s Seven Sharp, with Sir John holding events from July 1st – July 12th stretching from Auckland to Invercargill.

In an unprecedented partnership with Seven Sharp, the flagship current affairs show will schedule crosses to Sir John Kirwan across the course of his ambitious drive, helping to drum up fundraising and awareness for the cause.

Further attention will be maintained through an ongoing PR programme, social content, and the conversion of flagship media sponsorships such as the Mike Hosking breakfast on Newstalk ZB.

Mitey was developed over two years by the Sir John Kirwan Foundation with input from highly experienced specialists from the University of Auckland as well as New Zealand educators, teachers and clinicians.

Provided free to New Zealand primary and intermediate schools, Mitey has already positively impacted more than 12,000 New Zealand children.

To find out more visit, or show your support to Sir John Kirwan by texting ‘MITEY’ to 2449 for an instant $3 donation.

Together launches world first partnership with The Chase

Think Chasers know it all? TVNZ and Sorted are putting a Chaser to the test in an innovative new collaboration created by independent media agency, Together.

Featuring infamous Chaser and fan of New Zealand, Paul “The Sinnerman” Sinha, the commercial campaign aims to demonstrate that even the smartest people in the room don’t have all the answers when it comes to money.

The content debuted on Monday 9 August and runs during Sorted Money Week, coinciding with The Chase’s return to TVNZ 1 after a short hiatus for the Olympic Games Tokyo 2020. Rolling out across the week, “The Sinnerman” will be posed a variety of NZ money questions to demonstrate that even the smartest people don’t know everything when it comes to money – the first time a financial brand has made its way into The Chase studio ever!

The clever integration aims to remove the stigma people feel with having gaps in their money knowledge and encourage viewers to access independent and trusted information at to help answer their money questions.

Lyndsey Francis, Director Marketing at Te Ara Ahunga Ora Retirement Commission who runs Sorted, says ‘We are always looking for new ways to help New Zealanders think and talk about money as a step to living and feeling financially well. This was an ambitious idea that we’re delighted to see on-air during Sorted Money Week and we look forward to seeing how New Zealanders respond!’

TVNZ’s Director of Commercial Jodi O’Donnell says “The Chase is one of our biggest shows and so it’s fantastic to deliver such a smart extension of the programme to our viewers. We know fans have missed their Chase fix during Tokyo 2020, so it’s exciting to have the show back with this valuable extra tied in.”

Rufus Chuter, Managing Partner at Together says “We’re stoked with how this partnership has come together. We know that most people have a money question they’re too embarrassed to ask, so we’re hoping this partnership will help them realise even the smartest people don’t know everything.”

Together launches innovative Art of Performance campaign for Jaguar

Jaguar NZ

Together have launched an innovative experiential and advertising campaign from Jaguar designed to make a splash. The campaign documents a live artistic collaboration between racing driver Greg Murphy and artist Otis Frizzell.

Frizzell sketched out a 120m x 60m metre abstract art piece and invited Bathurst winner Greg Murphy to race along his sketches in a Jaguar I-PACE, with the experiment captured by long exposure photography to produce a stunning piece of art, which will be gifted to new Jaguar owners.

The thrilling stunt was captured by a production crew led by photographer and director Jeff Wood. In addition to the hero 60” TVC spot, there are also two cut-downs and a behind-the-scenes edit that documents the sheer scale of the challenge faced by Otis and Greg.

The risky experiment, which took place in a carpark at Mount Smart Stadium last month, was the result of months of planning and genuine collaboration between Together, creative agency Chemistry and Jaguar.

Says Luke Meurant, national marketing manager, Jaguar Land Rover New Zealand: “We’ve often said Jaguar is a car that blends art and performance, featuring both cutting-edge design and superior handling. This new idea allows us to dramatise that in the most attention-grabbing way; mixing the artistic vision of Otis Frizzell with the performance of the legendary Greg Murphy.”

The campaign will run from July until September with creative running across television, video-on-demand, social media, native and display. Jaguar has released 400 copies of the limited edition print which will be gifted to new or returning Jaguar owners as part of a customer relationship management strategy.

Says Meurant: “Jaguar has had a remarkable year. However, we can’t take our foot off the pedal – the Jaguar I-PACE has won both World Car of the Year and New Zealand Car of the Year, and this is a great way to celebrate the success of our product.”

Watch the film here


Together launches small steps campaign for AIA

Olympic Gold Medalist Dame Valerie Adams

NZ independent media and strategy agency Together and Melbourne creative agency Bullfrog have launched a new campaign for AIA NZ, featuring its science-backed health and wellbeing programme AIA Vitality.

AIA New Zealand chief strategy officer Angela Busby said: “Busting the myth of overnight success, the Small Steps Matter campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.

“In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

The campaign launched via an integrated media strategy across TV, Video, Social and Digital by Together Auckland.

Read more here: 


Sharing the Love with AIA

M&AD: A collaboration of local and international agencies has brought AIA’s Share the Love to life, with NZ media agency Together, Australian creative agency Bullfrog and NZ shop Pead PR.

Share the Love is a first-of-its-kind initiative in New Zealand where new AIA policy holders are given six months of free life insurance valued at $50,000 to gift to a loved one for free.

The creative idea behind the campaign taps into a truth about New Zealanders being the most oversharing nation in the world.

“We don’t mean the TMI kind, but the other kind of oversharing: The one that comes from the heart. But, as our survey results confirmed, the one area where Kiwis keep quiet is when it comes to discussing life insurance and financial planning, so Share the Love aims to shift the conversations around these taboo topics and encourage people to plan for the future.

The campaign kicked off with Pead working with the Sunday Star-Times and developing independent consumer research looking into how Covid-19 has impacted our finances and how prepared Kiwis are for the financial challenges of the future.

It resulted in a front page story in featuring key outtakes from the research, an interview with AIA ceo Nick Stanhope and details on Share the Love.

From here, the wider marketing plan rolled out across digital, social media and a partnership with TV3’s The Project developed by Together.

Read more here:

Together revives Kiwi icon

In partnership with Big Communications, Together has launched a new brand campaign to revitalize Gerard roofing

Gerard roofing is found across 157 countries and has been quietly succeeding in the background since 1957. Now the brand is going under a revival lead by Big Communications in partnership with Together to bring it to the minds of the modern consumer.

Gerard’s Sales and marketing manager Dean Vincent says: “As a brand we had lost our way over the last few years. I wanted to work with an agency who would get inside our business and be able to deliver a wide range of work.”

Read article here: