Together welcomes Data & Analytics Director

Together has appointed leading data and analytics practitioner Torsten Stolt to the new role of Data & Analytics Director.

Stolt joins following a successful senior career most recently at PHD where he was Data Director, and prior to that as Analyst for major New Zealand businesses including Spark, Mighty River Power and Orcon. He has wide ranging experience including establishing a single customer view for Skinny, developing net promoter score analytics for Orcon and pioneering one of the first Datorama practices in NZ.

In his new role, Stolt will lead Together’s use of advanced data and analytics techniques to develop value-based audiences for media buying, as well as designing measurement programmes. He will further develop the agency’s custom audience practice, data strategy and management capability, and Together’s Datorama offering.

Kris Hadley, Managing Partner at Together said “With the death of cookies and the growth of custom algorithm-driven media buying, we’re increasingly using advanced analytics to build valuable audiences for clients and identify the business outcomes this generates. We’ve already undertaken multiple market-first local data initiatives this year but Torsten will ensure we’re continuing to lead for our clients.”

Stolt commented “I jumped at the chance to join the Together team. Their vision for where media’s heading, a strategy-first approach and deep understanding of data-driven marketing was clear from our first conversations. It’s awesome to be joining a team with so much momentum and I’m looking forward to continuing that success together.”

Read more here: https://stoppress.co.nz/movings-shakings/together-appoints-data-analytics-director/

IAB Digital Awards success

Together is the most shortlisted independent media agency at the 2020 NZ IAB Digital Awards. The Awards recognise the best in New Zealand digital marketing strategy and execution.

Together was shortlisted three times in the “Campaign Effectiveness” category across the following categories:

  • Best brand campaign: AIA Taking Small Steps
  • Best campaign on a budget: First Gas Finding the Perfect Match
  • Best use of multi-channel integration: AIA Taking Small Steps

Read more here: https://iabawards.co.nz/2020-finalists/

Sharing the Love with AIA

M&AD: A collaboration of local and international agencies has brought AIA’s Share the Love to life, with NZ media agency Together, Australian creative agency Bullfrog and NZ shop Pead PR.

Share the Love is a first-of-its-kind initiative in New Zealand where new AIA policy holders are given six months of free life insurance valued at $50,000 to gift to a loved one for free.

The creative idea behind the campaign taps into a truth about New Zealanders being the most oversharing nation in the world.

“We don’t mean the TMI kind, but the other kind of oversharing: The one that comes from the heart. But, as our survey results confirmed, the one area where Kiwis keep quiet is when it comes to discussing life insurance and financial planning, so Share the Love aims to shift the conversations around these taboo topics and encourage people to plan for the future.

The campaign kicked off with Pead working with the Sunday Star-Times and developing independent consumer research looking into how Covid-19 has impacted our finances and how prepared Kiwis are for the financial challenges of the future.

It resulted in a front page story in featuring key outtakes from the research, an interview with AIA ceo Nick Stanhope and details on Share the Love.

From here, the wider marketing plan rolled out across digital, social media and a partnership with TV3’s The Project developed by Together.

Read more here: https://www.mad-daily.com/aunz-shops-link-for-aia/

Forsyth Barr appoint Together

Independent media agency, Together, has been named as Forsyth Barr’s new retained media agency.

The appointment covers Forsyth Barr’s master brand as well as KiwiSaver provider Summer and will see the agency support across strategy, data, marketing technology and media planning / buying.

Forsyth Barr say Together was chosen for its progressive approach to media and their digital excellence.

“We began speaking with the Together team to understand more about how we could use data and technology to drive business growth. What impressed us was their focus on understanding our business and strategy as well as their understanding of technology and platforms. So it wasn’t really a discussion about tech. It was a discussion about how we create the most useful experiences to drive growth together.” commented Philip O’Neill, Forsyth Barr Head of Marketing.

Rufus Chuter, Managing Partner at Together said, “We’re delighted to be partnering with the team at Forsyth Barr. They’re a business with strong New Zealand heritage in a category that’s changing fast so we can’t wait to get going.”

The appointment continues Together’s impressive growth trajectory in 2020, with a slew of new client wins this year including Sorted.org.nz, Best Bubble, Plumbing World, Gerard Roofs and The University of Waikato. The agency has also boosted its Australian client base with the addition of WAW Bank.

With Together celebrating two years in operation this September, this growth adds to a client list that already included New Zealand’s largest health and life insurer AIA, Radio New Zealand, Wendy’s and Jaguar Land Rover.

“Like every agency COVID-19 checked our momentum, but we’ve emerged stronger with a range of initiatives under our belt that we’re really proud of. From making a TV show for Sorted in lockdown, to helping clients like Rockgas and Jaguar Land Rover achieve record sales results. We’re really proud of our continued growth this year and feel privileged to be working with such supportive clients,” concluded Kris Hadley, Managing Partner, Together.

The Forsyth Barr and Together partnership is effective immediately.

Read article here: https://stoppress.co.nz/news/forsyth-barr-names-together-as-new-agency/

AIA

CASE STUDY: CREATING POSITIVE BEHAVIOUR CHANGE FOR AIA

We designed world-first media initiatives to help health and life insurer AIA demonstrate their commitment to “Healthier, Longer, Better Lives”.

Most people want to live a little healthier, but change is hard. To make it easier, we turned media space into innovative opportunities for a new healthy behaviour. “Healthy ad breaks” ran on TV with tips integrated into programming and ad breaks; data-powered ambient prompted people to take the stairs to work, or keep going at the gym; and a world-first partnership with Spotify inspired people through their listening behaviour and contexts.

These innovative and creative media partnerships helped AIA stand-out and demonstrate their brand purpose. They helped the brand comfortably exceed brand awareness, preference and lead generation goals at launch.

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First Gas

CASE STUDY: HIGHER SALES CONVERSION RATE FOR FIRSTGAS

We helped Firstgas identify and convert homes for a gas connection through market-leading data and media partnerships.

We helped natural gas company Firstgas identify and convert the highest propensity homes for a gas connection through a series of market-leading data and media partnerships.

This included the development of custom algorithms, as well as a unique piece of data work to translate physical real-world addresses into privacy-compliant audiences for digital targeting.

Using latitude and longitude information enriched with geo-location, spend and open home data, our team were able to identify the right moments to reach high propensity homes, enabling highly relevant prompts to highest value audiences.

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Together revives Kiwi icon

In partnership with Big Communications, Together has launched a new brand campaign to revitalize Gerard roofing

Gerard roofing is found across 157 countries and has been quietly succeeding in the background since 1957. Now the brand is going under a revival lead by Big Communications in partnership with Together to bring it to the minds of the modern consumer.

Gerard’s Sales and marketing manager Dean Vincent says: “As a brand we had lost our way over the last few years. I wanted to work with an agency who would get inside our business and be able to deliver a wide range of work.”

Read article here: https://stoppress.co.nz/news/big-communications-shows-kiwi-strength/